Marketing Strategy: the Challenge of the External Environment
- List Price: $61.95
- Binding: Paperback
- Publisher: Sage Publications
- Publish date: 06/01/1998
Description:
The fast-changing business environment of today requires a longer planning horizon than the short- and-medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis such as scanning and market research with future studies methodology. It shows how these powerful techniques and insights can be applied to marketing planning and strategy.
Expand description
This book is the course text for The Open University Course The Challenge of the external Environment (B885).
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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