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Marketing Strategy: the Challenge of the External Environment

by Mercer, David A

  • ISBN: 9780761958765
  • ISBN10: 0761958762

Marketing Strategy: the Challenge of the External Environment

by Mercer, David A

  • List Price: $61.95
  • Binding: Paperback
  • Publisher: Sage Publications
  • Publish date: 06/01/1998
  • ISBN: 9780761958765
  • ISBN10: 0761958762
new Add to Cart $17.43
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Description: The fast-changing business environment of today requires a longer planning horizon than the short- and-medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis such as scanning and market research with future studies methodology. It shows how these powerful techniques and insights can be applied to marketing planning and strategy.

This book is the course text for The Open University Course The Challenge of the external Environment (B885).

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Seller: FOREST OF WISDOM LLC
Location: Lake Barrington, IL
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