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Marketing Strategy and Uncertainty

by Sharan Jagpal

  • ISBN: 9780195125733
  • ISBN10: 0195125738

Marketing Strategy and Uncertainty

by Sharan Jagpal

  • List Price: $152.95
  • Binding: Hardcover
  • Publisher: Oxford Univ Pr
  • Publish date: 12/01/1998
  • ISBN: 9780195125733
  • ISBN10: 0195125738
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Description: This book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error.
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Seller: Ergodebooks
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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