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Marketing Strategy and Uncertainty

by Sharan Jagpal

  • ISBN: 9780195125733
  • ISBN10: 0195125738

Marketing Strategy and Uncertainty

by Sharan Jagpal

  • List Price: $140.95
  • Binding: Hardcover
  • Publisher: Oxford Univ Pr
  • Publish date: 12/01/1998
  • ISBN: 9780195125733
  • ISBN10: 0195125738
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Description: This book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error.
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Seller: HPB-Diamond
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Connecting readers with great books since 1972. Used books may not include
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Seller: Seattle Goodwill
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May have some shelf-wear due to normal use.
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