Error title
Some error text about your books and stuff.
Close

Marketing Strategy

by Schnaars, Steven P. A Schnaars, Steven P.

  • ISBN: 9780029279533
  • ISBN10: 0029279534

Marketing Strategy

by Schnaars, Steven P. A Schnaars, Steven P.

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 02/01/1991
  • ISBN: 9780029279533
  • ISBN10: 0029279534
used Add to Cart $1.11
You save: 97%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Here at last is a textbook on marketing strategy that is truly about strategy from a marketing perspective. Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, the book traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. In sum, this book shows how marketing strategy should be crafted.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.11
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Jonathan Grobe Books
Location: Deep River, IA
Condition: Very Good
Shipping Icon
0029279534. 319 pages.
Price:
$15.30
Comments:
0029279534. 319 pages.
Seller: Golden Bridge Books
Location: Ogdensburg, NY
Condition: Very Good
1991. Some slight wear to dust jacket, otherwise for the most part, clean,
[...]
Price:
$22.48
Comments:
1991. Some slight wear to dust jacket, otherwise for the most part, clean,
[...]
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$47.02
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).