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  • ISBN: 9780029279533
  • ISBN10: 0029279534

Marketing Strategy

by Schnaars, Steven P. A Schnaars, Steven P.

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 02/01/1991
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Description: Here at last is a textbook on marketing strategy that is truly about strategy from a marketing perspective. Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, the book traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. In sum, this book shows how marketing strategy should be crafted.
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Seller Condition Comments Price  
Brow Books
Location: Lake Leelanau, MI
Like New
8vo-over 7¾"-9¾" tall. Cover, interior and dustjacket show minimal wear.
$5.57
Ergodebooks
Location: Richmond, TX Ask seller a question
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$10.74
Tara's Texts
Location: Chesterton, IN
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$12.13
Jonathan Grobe Books
Location: Deep River, IA
Very Good
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319 pages.
$19.12
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