Error title
Some error text about your books and stuff.
  • ISBN: 9780029279533
  • ISBN10: 0029279534

Marketing Strategy

by Schnaars, Steven P. A Schnaars, Steven P.

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 02/01/1991
used Add to Cart $5.57
You save: 86%
Marketplace Item
new Add to Cart $12.13
You save: 70%
Marketplace Item
Description: Here at last is a textbook on marketing strategy that is truly about strategy from a marketing perspective. Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, the book traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. In sum, this book shows how marketing strategy should be crafted.
Expand description
Seller Condition Comments Price  
Brow Books
Location: Lake Leelanau, MI
Like New
8vo-over 7¾"-9¾" tall. Cover, interior and dustjacket show minimal wear.
Location: Richmond, TX Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.
Tara's Texts
Location: Chesterton, IN
0029279534 Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service!
Jonathan Grobe Books
Location: Deep River, IA
Very Good
Shipping Icon
319 pages.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).