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Marketing Strategy:Global Perspective

by STAUBLE

  • ISBN: 9780030262166
  • ISBN10: 003026216X

Marketing Strategy:Global Perspective

by STAUBLE

  • List Price: $83.50
  • Publisher: 6X,DRYDEN
  • Publish date: 02/01/2004
  • ISBN: 9780030262166
  • ISBN10: 003026216X
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Description: Marketing Strategy: A Global Perspective introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the "4 Ps" of marketing in a broader framework with a strategic application in addressing global strategy. This innovative new text features cases from varied industries, and further highlights a cross-section of organizational and consumer goods organizations.
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Writing inside. Highlighting inside.
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Good condition. Writing inside. Highlighting inside.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. Writing inside. Highlighting inside.
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Good condition. Writing inside. Highlighting inside.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Seller: A2ZBooks
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As New! A New book, but has minor shelf wear. 451 pages. Quantity Available:
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As New! A New book, but has minor shelf wear. 451 pages. Quantity Available:
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