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Marketing Warfare

by RIES

  • ISBN: 9780070527263
  • ISBN10: 0070527261

Marketing Warfare

by RIES

  • List Price: $22.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 11/01/1997
  • ISBN: 9780070527263
  • ISBN10: 0070527261
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Description: More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".
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