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Marketing Your Services a Step-by-Step Guide for Small Businesses and Professionals

by Anthony O. Putnam

  • ISBN: 9780471509486
  • ISBN10: 0471509485

Marketing Your Services a Step-by-Step Guide for Small Businesses and Professionals

by Anthony O. Putnam

  • List Price: $52.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 05/01/1990
  • ISBN: 9780471509486
  • ISBN10: 0471509485
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Description: Honk If You Hate Marketing: You Don't Have to Become aHuckster. Meaning Business: How to Get and Stay Focused. Your Most Important Task: Defining Your Mission so that EveryoneKnows Exactly What You Do. Zeroing In: Finding Your Natural High-Opportunity Market. Standing Out from the Crowd: The Relationship Strategy forDifferentiating Your Services. Laser-Like Alignment: The Secret Ingredient in EffectiveMarketing. Money Matters: ''We Lose Money on Each of These, but We Make It Upin Volume.'' Building Your Marketing Machine: Turning Prospectsinto Customers. Building Your Marketing Machine: Your Marketing InformationSystem. Packaging for Maximum Benefit: What to Do Before You Print theBrochures. Presentation: ''What Exactly Is the Sizzle in Actuarial Auditing?''Getting the Word Out: Networking, Seminars, and Other Low-CostTactics for Promoting New Business. The Media Message: ''Does It Really Pay to Advertise?'' Sellingwithout Fear and Loathing: How to Make Selling a Non-Event andStill Succeed. Staying Alive: What to Do When You Need Business Now. Success and Beyond: Keeping Marketing Alive in a Large or GrowingFirm. Resources. Index.
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