Marketing and Social Construction Exploring the Rhetorics of Managed Consumption
- List Price: $225.00
- Binding: Hardcover
- Publisher: Routledge
- Publish date: 05/01/2001
Description:
Marketing is at the center of the boom in business education. In this ground-breaking work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorizing and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.
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