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Marketing and Social Construction Exploring the Rhetorics of Managed Consumption

by Christopher Hackley

  • ISBN: 9780415208598
  • ISBN10: 0415208599

Marketing and Social Construction Exploring the Rhetorics of Managed Consumption

by Christopher Hackley

  • List Price: $215.00
  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 05/01/2001
  • ISBN: 9780415208598
  • ISBN10: 0415208599
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Description: Marketing is at the center of the boom in business education. In this ground-breaking work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorizing and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.
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