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Marketing and the Internet

by Eloise Coupey

  • ISBN: 9780130169754
  • ISBN10: 0130169757

Marketing and the Internet

by Eloise Coupey

  • List Price: $93.60
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Taylor & Francis
  • Publish date: 01/01/2001
  • ISBN: 9780130169754
  • ISBN10: 0130169757
used Add to Cart $5.91
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a "marketplace, " but also as a set of "tools and opportunities" for conducting a wide variety of marketing activities that do "not" involve product-related transactions (e.g., marketing research, customer service). Includes real-world examples. The Nature of the Internet Influence on the Marketing Environment. A Framework for Understanding Marketing and the Internet. Consumers and the Internet Environment. Marketers and the Internet Environment. Technology and the Internet Environment. Policymakers and the Internet Environment. Strategic Marketing Planning with the Internet. Marketing Research and the Internet. The Internet as Content: Digital and Physical Products. The Internet as Channel: Aspects of Distribution. The Internet as Communication: A Computer-Mediated Medium. Business-to-Business Marketing with the Internet. Managing the Internet: Decision Support Tools. For anyone doing business on the Internet.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Open Books Ltd
Location: Chicago, IL
Condition: Very Good
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Open Books is a nonprofit social venture that provides literacy experiences
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Open Books is a nonprofit social venture that provides literacy experiences
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Seller: Bingo Used Books
Location: Vancouver, WA
Condition: Good
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Hardback very good condition. a few pages have underlining. Stamp on sides of pages.
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$11.16
Comments:
Hardback very good condition. a few pages have underlining. Stamp on sides of pages.
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