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Marketing by Menu

by Nancy Loman Scanlon

  • ISBN: 9780471253303
  • ISBN10: 0471253308

Marketing by Menu

by Nancy Loman Scanlon

  • List Price: $80.00
  • Binding: Hardcover
  • Edition: 3
  • Publisher: John Wiley & Sons Inc
  • Publish date: 01/01/1999
  • ISBN: 9780471253303
  • ISBN10: 0471253308
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Description: PROFITABLE MENU PLANNING. The Commercial Menu. Planning for Profit. Costing for Profit. Pricing for Profit. DEVELOPING A MENU PROGRAM. Menu Item Selection. Setting Quality Standards. DESIGNING FOR PROFIT. Marketing with Menu Design. Marketing with Copy. MARKETING FOR PROFIT. Restaurant Concept and Cuisine Trends. Specialty Menus. The Changing Customer. Glossary. Bibliography. Index.
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