Marketing by Menu
- List Price: $80.00
- Binding: Hardcover
- Edition: 3
- Publisher: John Wiley & Sons Inc
- Publish date: 01/01/1999
Description:
PROFITABLE MENU PLANNING. The Commercial Menu. Planning for Profit. Costing for Profit. Pricing for Profit. DEVELOPING A MENU PROGRAM. Menu Item Selection. Setting Quality Standards. DESIGNING FOR PROFIT. Marketing with Menu Design. Marketing with Copy. MARKETING FOR PROFIT. Restaurant Concept and Cuisine Trends. Specialty Menus. The Changing Customer. Glossary. Bibliography. Index.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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