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Marketing for Hospitality and Tourism

by Kotler, Philip

  • ISBN: 9780130807953
  • ISBN10: 0130807958

Marketing for Hospitality and Tourism

by Kotler, Philip

  • List Price: $97.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 04/01/2001
  • ISBN: 9780130807953
  • ISBN10: 0130807958
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Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: 9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism Marketing.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Owls Books
Location: Toledo, OH
Condition: Like New
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Seller: MYBOOKSnME
Location: MIAMI GARDENS, FL
Condition: Very Good
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Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience:
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Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience:
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Seller: Ergodebooks
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Seller: Ergodebooks
Location: Sheboygan, WI Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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