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Marketing to the Affluent

by Thomas J. Stanley

  • ISBN: 9780070610477
  • ISBN10: 0070610479

Marketing to the Affluent

by Thomas J. Stanley

  • List Price: $23.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/1997
  • ISBN: 9780070610477
  • ISBN10: 0070610479
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Description: The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
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