Marketing to the Affluent
- List Price: $23.00
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 09/01/1997
Description:
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
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