Max-E-Marketing in the Net Future the Seven Imperatives for Outsmarting the Competition in the Net Economy
- List Price: $24.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 11/01/2000
Description:
In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.
Expand description
Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both on-line and off-line. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
| Seller | Condition | Comments | Price |
|
Goodwill Books
|
Good |
$3.46
|
|
Alibris
|
Good
|
$4.00
|
|
GeorgeCrossBooks
|
Very Good
|
$5.58
|
|
R&R Books
|
New
|
$13.72
|
|
Read Hear Now
|
New |
$24.27
|
|
Ergodebooks
|
New |
$31.22
|
Please Wait