Max-E-Marketing in the Net Future the Seven Imperatives for Outsmarting the Competition in the Net Economy
- List Price: $24.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 11/01/2000
Description:
In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.
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Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both on-line and off-line. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
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