McDonaldization Revisited Critical Essays on Consumer Culture
- Binding: Paperback
- Publisher: Greenwood Pub Group
- Publish date: 01/01/1998
Description:
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization, " provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.
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