Description: In 1991, Academic Press published the best-selling Measures of Personality and Social Psychological Attitudes. Now, from the same editors, comes Measures of Political Attitudes. This book takes an in-depth look at the reliability and validity of major political measures, as well as discussing issues of scale construction and interpretation. Coverage includes chapters from researchers in attitude measurement embracing public opinion polls; racial, ethnic, international, and religious attitudes; responses to advertising campaigns; and alienation from politics, party identification, and participation. This book will be a "must-have" reference for social psychologists, pollsters, and sociologists specializing in the political arena.

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