Measuring the Value of Your Web Site
- List Price: $29.95
- Binding: Paperback
- Publisher: John Wiley & Sons
- Publish date: 01/01/2007
Description:
This book offers in-depth advice and guidelines on benchmarking, measuring, and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies, including Chrysler, Federal Express, and 3M, illustrate how this valuable methodology works in real corporate settings.
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