Error title
Some error text about your books and stuff.
Close

Media Analysis Techniques

by Berger, Arthur Asa A

  • ISBN: 9780761914532
  • ISBN10: 0761914536

Media Analysis Techniques

by Berger, Arthur Asa A

  • List Price: $74.95
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Sage Publications
  • Publish date: 04/01/1998
  • ISBN: 9780761914532
  • ISBN10: 0761914536
Currently Unavailable
Description: The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.
Expand description
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).