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Mediamaking Mass Media in a Popular Culture

by Lawrence Grossberg

  • ISBN: 9780761911777
  • ISBN10: 0761911774

Mediamaking Mass Media in a Popular Culture

by Lawrence Grossberg

  • List Price: $53.95
  • Binding: Paperback
  • Publisher: Sage Pubns
  • Publish date: 06/01/1998
  • ISBN: 9780761911777
  • ISBN10: 0761911774
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Description: MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media's relation to behaviour, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.
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