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Menu Pricing & Strategy

by Jack E. Miller

  • ISBN: 9780471287476
  • ISBN10: 0471287474

Menu Pricing & Strategy

by Jack E. Miller

  • List Price: $89.95
  • Binding: Paperback
  • Edition: 4
  • Publisher: John Wiley & Sons Inc
  • Publish date: 05/01/1996
  • ISBN: 9780471287476
  • ISBN10: 0471287474
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Description: This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.
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