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Michael Jordan and the New Global Capitalism

by LaFeber, Walter

  • ISBN: 9780393047479
  • ISBN10: 0393047474

Michael Jordan and the New Global Capitalism

by LaFeber, Walter

  • List Price: $22.95
  • Binding: Hardcover
  • Publisher: W. W. Norton & Company
  • Publish date: 12/01/1999
  • ISBN: 9780393047479
  • ISBN10: 0393047474
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Description: With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. "LaFeber brings an impressive intellect to bear on his subject", Barbara Rudolph wrote in the Chicago Tribune: how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind -- one pair of feet -- at a time.
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