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Moderating Focus Groups a Practical Guide for Group Facilitation

by Thomas L. Greenbaum

  • ISBN: 9780761920434
  • ISBN10: 0761920439

Moderating Focus Groups a Practical Guide for Group Facilitation

by Thomas L. Greenbaum

  • List Price: $163.00
  • Binding: Hardcover
  • Publisher: Sage Pubns
  • Publish date: 11/01/1999
  • ISBN: 9780761920434
  • ISBN10: 0761920439
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Description: A broad guide for leaders of focus groups, in-depth interviews, or business meetings. Describes techniques ranging from pre-session tips for recruiting participants to post-session reporting. Includes advanced techniques such as managing group dynamics, energizing a tired group, and digging deeper into people's minds. Also offers information on building a business moderating focus groups and how to price services.
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