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Multicultural Public Relations: a Social-Interpretive Approach

by Banks, Stephen P.

  • ISBN: 9780803948419
  • ISBN10: 0803948417

Multicultural Public Relations: a Social-Interpretive Approach

by Banks, Stephen P.

  • List Price: $18.95
  • Binding: Paperback
  • Publisher: Sage Publications
  • Publish date: 12/01/2007
  • ISBN: 9780803948419
  • ISBN10: 0803948417
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Description: Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$153.58
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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