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Net Words: Creating High-Impact Online Copy

by USBORNE

  • ISBN: 9780071380393
  • ISBN10: 0071380396

Net Words: Creating High-Impact Online Copy

by USBORNE

  • List Price: $19.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 12/01/2001
  • ISBN: 9780071380393
  • ISBN10: 0071380396
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Description: A guide to creating copy that connects with customers--and makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

"Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

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