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New Dimensions in Investor Relations Competing for Capital in the 21st Century

by Bruce W. Marcus

  • ISBN: 9780471141532
  • ISBN10: 0471141534

New Dimensions in Investor Relations Competing for Capital in the 21st Century

by Bruce W. Marcus

  • List Price: $110.50
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 10/01/1997
  • ISBN: 9780471141532
  • ISBN10: 0471141534
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Description: The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-today mechanics of investor relations to more effectively compete for capital.

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