New Economy Expression Redefining Marketing in the Multichannel Age
- List Price: $60.00
- Binding: Paperback
- Publisher: John Wiley & Sons Inc
- Publish date: 07/01/2001
Description:
E + Synergy. Controlled Anarchy: The Background to e-Commerce. Genuine Customer Partnership: Customer Relationship Management (CRM). Global Hide and Seek. New Marketing Theories for Old? Product/Service Decisions. Pricing or Promotion? Services in e-Commerce. The e-Retail Model. How Do You Make Money? Business-to-Business (B2B). Future Developments. Conclusion. Bibliography. Index.
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