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New Economy Expression Redefining Marketing in the Multichannel Age

by David Mercer

  • ISBN: 9780471500087
  • ISBN10: 0471500089

New Economy Expression Redefining Marketing in the Multichannel Age

by David Mercer

  • List Price: $60.00
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 07/01/2001
  • ISBN: 9780471500087
  • ISBN10: 0471500089
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Description: E + Synergy. Controlled Anarchy: The Background to e-Commerce. Genuine Customer Partnership: Customer Relationship Management (CRM). Global Hide and Seek. New Marketing Theories for Old? Product/Service Decisions. Pricing or Promotion? Services in e-Commerce. The e-Retail Model. How Do You Make Money? Business-to-Business (B2B). Future Developments. Conclusion. Bibliography. Index.
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Seller: Alibris
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Trade paperback (US). Sewn binding. Contains: Illustrations.
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Trade paperback (US). Sewn binding. Contains: Illustrations.
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