New Media Technology Cultural and Commercial Perspectives
- List Price: $128.20
- Binding: Paperback
- Edition: 2
- Publisher: Pearson
- Publish date: 01/01/1998
Previously published under the title, New media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the world wide web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the telecommunications act of 1996.