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New Product Management

by Crawford, C. Merle A Di Benedetto, C. Anthony

ISBN: 9780070275522
ISBN10: 0070275521

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New Product Management

by Crawford, C. Merle A Di Benedetto, C. Anthony

List Price: $97.81
Binding: Hardcover
Edition: 0006
Publisher: McGraw-Hill Companies
Publish date: 09/01/1999
ISBN: 9780070275522
ISBN10: 0070275521

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Description: Crawford and Di Benedetto explain the New Products Process depth with case studies so managers can hit the ground running.

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Error title

New Product Management

by Crawford, C. Merle A Di Benedetto, C. Anthony

New Product Management

by Crawford, C. Merle A Di Benedetto, C. Anthony

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