Description: This book is written for business and professional people as well as for those in the selling profession. It assumes a rudimentary knowledge of sales techniques. This book shows the sales professional how to build a persuasive case. You have to deliver the case with savvy, and then have the energy, enthusiasm, creativity, and timing to complete the sale. What this book is about is how to develop and employ those skills so you can take advantage of opportunities. This book is written also for anyone who gives one-on-one presentations, whether a company manager, a teacher, or a community volunteer. It is unique because it focuses on persuasive messages. There is a big difference between general presenting and building a persuasive case. This book teaches you how to present like a debater with polished public speaking skills, then apply these skills to your specific sales presentation. Following is a list of the nine biggest presentation mistakes people make -- and the ones we are going to show you how to avoid. 1. Winging it, 2. Being far too informative rather than persuasive, 3. Misusing your allotted time, 4. Providing inadequate support, 5. Failing to close the sale, 6. Being boring, boring, boring, 7. Overreliance on visual aids, 8. Distracting, annoying body language, 9. Inappropriate dress

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