New Service Development Creating Memorable Experiences
- List Price: $163.00
- Binding: Hardcover
- Publisher: Sage Pubns
- Publish date: 11/01/1999
Description:
Fourteen contributions address the current movement in business from the concept of service transactions to service experiences, arranged into three broad areas: the service innovation process; topics of service process design; and service process implementation. International contributors from the fields of operations management, marketing information technology, and organizational behavior address topics including the contextual and dialectical nature of experiences; process innovation in knowledge-intensive services; and scripting the service encounter. Suited to faculty in marketing and management and their graduate and undergraduate students.
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