New and Improved: the Story of Mass Marketing in America
- List Price: $17.95
- Binding: Paperback
- Publisher: McGraw-Hill Companies
- Publish date: 02/01/1996
Description:
Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first & foremost consumer society. Considering the roles of demographics change, advances in transportation & communication, & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A&P & its rivals, & Sears & Montgomery Ward.
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