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No Place for Amateurs: How Political Consultants Are Reshaping American Democracy

by Johnson, Dennis W. A

  • ISBN: 9780415928366
  • ISBN10: 0415928362

No Place for Amateurs: How Political Consultants Are Reshaping American Democracy

by Johnson, Dennis W. A

  • List Price: $43.95
  • Binding: Paperback
  • Publisher: Routledge
  • Publish date: 01/01/2001
  • ISBN: 9780415928366
  • ISBN10: 0415928362
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Description: No Place for Amateurs is an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning.

Cash is flowing into political races at a phenomenal rate, so why is every campaign so thirsty for funds? More polling, consultants, and TV time mean more money. Major campaigns are now run almost entirely by professionals, and this book details the skills, strategies and methods -- and the extraordinary resources these require -- to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters.

Illuminating this dark underside of American politics, No Place for Amateurs offers a fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.

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