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Nylon the Story of a Fashion Revolution a Celebration of Design from Art Silk to Nylon and Thinking Fibres

by Susannah Handley

  • ISBN: 9780801863257
  • ISBN10: 0801863252

Nylon the Story of a Fashion Revolution a Celebration of Design from Art Silk to Nylon and Thinking Fibres

by Susannah Handley

  • List Price: $42.00
  • Binding: Hardcover
  • Publisher: Johns Hopkins Univ Pr
  • Publish date: 05/01/2000
  • ISBN: 9780801863257
  • ISBN10: 0801863252
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Description: Nylon, the wonder fabric, debuted at the 1939 New York World's Fair and created quite a sensation. Later, following the deprivations of World War II, Europeans and Americans greeted synthetic fabrics so warmly and quickly that they helped to bring about what Susannah Handley describes as a "fashion revolution". The story of synthethics in fashion, she notes, is one of chemical innovation, national pride, couture brilliance, and street style -- and it reflects the social trends and desires of every generation in the twentieth century.

Nylon: The story of a Fashion Revolution folds together an array of topics: the role of technology in modern life, the changing nature of popular taste, the fortunes of the late-twentieth-century garment industry, and the design innovations and artistry that synthetics permit, even encourage. Handley tells behind-the-scenes stories about companies like DuPont (inventors of Nylon, the first pure synthetic fabric) and its competitors and imitators. She introduces readers to the world of clothing design and manufacture, tracing the development of fabrics from the semisynthetic "Art Silk" early in the century to polyester, Lycra, and the newest technological fibers and desirable weaves. She examines the advertising strategies that played on and built up consumer expectations. And she describes a not-too-distant future of interactive textiles, solar suits, intelligent jackets, and the "wearable office".

Lavishly illustrated, with many images in full color, Nylon: The Story of a Fashion Revolution is a fascinating combination of social history, history of technology, and the story of fashion.

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