Description: At first, the business is small and so is the cast of characters. Seven-year-old Joel and his two sisters, Kale and Lane, make Christmas wreaths and sell them to a few neighbors. "You could start a college fund with the money you earn", suggests Boppy, their grandfather. And that's how they got their name: The College Fund Wreath Company. In summer, they expand into lemonade and peanut butter sandwiches. Over six years, the business grows, bringing new customers, new partnerships, new workers -- and more money into their college fund. Featuring richly detailed artwork and concluding with an invaluable glossary of business terms, this step-by-step account of one family's adventure in retailing is a wholesale delight.

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