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One Stop Marketing

by Jonathan Trivers

  • ISBN: 9780471133322
  • ISBN10: 0471133329

One Stop Marketing

by Jonathan Trivers

  • List Price: $34.95
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/1996
  • ISBN: 9780471133322
  • ISBN10: 0471133329
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Description: How to find— and keep— your essential core customers With the increasing number of factory outlets, price clubs, an megastores in today’ s marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers— like you— successfully compete against the " big guns." Based on 12 marketing principles, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, here’ s where you’ ll find: Keys to narrowing your product assortmentSteps for increasing the value of your products and servicesTips on keeping your customer happy long after the saleMethods for promoting to your core customerSpecial " Getting Down to Business" sections that help you determine how to apply each marketing principle to your store
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Seller: Ergodebooks
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0471133329 Packaged carefully to protect the corners...Inscribed and signed by Author (first name only), like new, Square, tight, not a remainder.
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0471133329 Packaged carefully to protect the corners...Inscribed and signed by Author (first name only), like new, Square, tight, not a remainder.
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**An EXCELLENT NEW book at a sensible price. Clean, crisp, unmarked pages.
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**An EXCELLENT NEW book at a sensible price. Clean, crisp, unmarked pages.
[...]
Seller: Ergodebooks
15,245 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ad Infinitum Books
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282 pages. Softcover. Very good condition. BUSINESS. (Key Words: Business, Marketing, Small Business ).
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282 pages. Softcover. Very good condition. BUSINESS. (Key Words: Business, Marketing, Small Business ).
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