One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, 2nd Edition
- Binding: Paperback
- Edition: 0002
- Publisher: John Wiley & Sons
- Publish date: 01/01/2001
Description:
With a more competitive marketplace, and more technically savvy marketers and customers, it's more important now than ever to build and strengthen individual customer relationships. This audience clearly recognizes the importance of stressing a customer service oriented approach to Web sites as books such as The One-to-One Future: Building Relationships with One customere at a Time and Customers.com continue to top bestseller lists. With new media tools continuing to evolve, there is a growing need for information on how to use those tools to implement a customer-oriented marketing plan, such as a one-to-one strategy.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Please Wait