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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, 2nd Edition

by Cliff Allen; Deborah Kania; Beth Yaeckel

  • ISBN: 9780471404002
  • ISBN10: 0471404004

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, 2nd Edition

by Cliff Allen; Deborah Kania; Beth Yaeckel

  • List Price: $39.99
  • Binding: Paperback
  • Edition: 0002
  • Publisher: John Wiley & Sons
  • Publish date: 01/01/2001
  • ISBN: 9780471404002
  • ISBN10: 0471404004
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Description: With a more competitive marketplace, and more technically savvy marketers and customers, it's more important now than ever to build and strengthen individual customer relationships. This audience clearly recognizes the importance of stressing a customer service oriented approach to Web sites as books such as The One-to-One Future: Building Relationships with One customere at a Time and Customers.com continue to top bestseller lists. With new media tools continuing to evolve, there is a growing need for information on how to use those tools to implement a customer-oriented marketing plan, such as a one-to-one strategy.
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Seller: Owls Books
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Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Ergodebooks
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Seller: German's Book Sale
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Seller: Dotcom liquidators / dc1
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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