Operations Management a Value Driven Approach
- List Price: $140.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 02/01/1996
Description:
Melnyk and Denzler have written a text that looks at operations management from a different perspective_value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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