Description: -- The Internet Revolution. "The Internet is revolutionizing the way we work, play, and live. Oracle is already a key building block of the Internet. Eighty percent of the Web's most popular sites, from Amazon.com to Yahoo!, depend on Oracle. Oracle's database and business applications have all been designed for the Internet, so that information moves instantly, from the people who have it, to the people who need it". -- Oracle, 1999
-- Recognizing the Need. In a survey of 250 large and medium companies, The Yankee Group reports a large majority of corporate decision makers consider the Web an important part of their business strategy -- 83% to build brand awareness, 77% to generate revenue, and 57% to lower cost of operation. Despite this, three-quarters did not have the Web sites to support their strategy, but many are working on it. Thus, the demand for this book already exists and will grow rapidly.
-- Valuable Tool for Web Developers. Oracle Web Development Tips & Techniques will provide time-saving, undocumented methods for delivering applications in a Web environment.
-- Oracle Web Development Tips & Techniques is the perfect complement to Oracle Press Web Application Server titles. The book is organized and structured to provide time-saving, undocumented methods for developing Internet applications using Oracle and Oracle Applications.
-- The Oracle Tips & Techniques series is a response to the many requests for this type of material from the readers of Oracle Press. Important to note for this title:
-- 80% of Web sites use Oracle as a back-end.
-- This is the only book of its kind for developers looking for real-world, and undocumented tips and techniques forOracle Web applications.
-- Features "Tips Covered" and "Tips Reviewed" section at the beginning and end of each chapter and easy-reference bleed tabs.

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