PRACTICE of PUBLIC RELATIONS
- Binding: Hardcover
- Edition: 6
- Publisher: Pearson
- Publish date: 12/15/1994
Description:
This book emphasizes the practical nature of public relations work.
Expand description
Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new, and there is one "A Question of Ethics" case problem per chapter.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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