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Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

  • ISBN: 9780195089424
  • ISBN10: 0195089421

Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

  • List Price: $24.95
  • Binding: Paperback
  • Edition: 3
  • Publisher: Oxford Univ Pr
  • Publish date: 04/01/1996
  • ISBN: 9780195089424
  • ISBN10: 0195089421
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Description: In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
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