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Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

ISBN: 9780195089424
ISBN10: 0195089421

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Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

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Binding: Paperback
Edition: 3
Publisher: Oxford Univ Pr
Publish date: 04/01/1996
ISBN: 9780195089424
ISBN10: 0195089421

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Description: In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

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Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

Packaging the Presidency a History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

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