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Paul Rand

by Heller, Steven

  • ISBN: 9780714837987
  • ISBN10: 0714837989

Paul Rand

by Heller, Steven

  • List Price: $69.95
  • Binding: Hardcover
  • Publisher: Phaidon Press
  • Publish date: 04/01/2005
  • ISBN: 9780714837987
  • ISBN10: 0714837989
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Description: Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following.

Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

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Seller: HPB-Diamond
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Mullen Books, Inc. ABAA / ILAB
Location: Marietta, PA
Condition: Good
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Orange boards with black and orange stamped lettering. 255 pp. Color and BW
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Orange boards with black and orange stamped lettering. 255 pp. Color and BW
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Hennessey + Ingalls
Location: Los Angeles, CA
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Paul Rand (1914-1996) was a pioneering figure in American graphic design.
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Paul Rand (1914-1996) was a pioneering figure in American graphic design.
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Seller: Bonita
Location: Newport Coast, CA
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