Pepsi: 100 Years chronicles a company of innovative marketing and many "firsts." Pepsi introduced the first advertising jingle heard coast to coast and the first-ever episodic commercial. And it created the term "The Pepsi Generation" to describe the youth of the 1960s, setting new standards for advertising, which continues with the celebrity endorsements of Joe Montana, Ray Charles, Cindy Crawford, Michael J. Fox, and Shaquille O'Neal.
For the first time in paperback, readers will be able to capture a bit of history through the enduring images found in Pepsi: 100 Years.