Pepsi: 100 Years
- List Price: $19.95
- Binding: Paperback
- Publisher: General Publishing Group
- Publish date: 03/01/1999
Description:
From its humble beginnings as an elixir that aided digestion to its current place as one of the world's most popular soft drinks, the Pepsi-Cola Company has shown an amazing resilience. Over its 100-year history, Pepsi has been brought back from the brink of bankruptcy to its place today as an American icon.
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Pepsi: 100 Years chronicles a company of innovative marketing and many "firsts." Pepsi introduced the first advertising jingle heard coast to coast and the first-ever episodic commercial. And it created the term "The Pepsi Generation" to describe the youth of the 1960s, setting new standards for advertising, which continues with the celebrity endorsements of Joe Montana, Ray Charles, Cindy Crawford, Michael J. Fox, and Shaquille O'Neal.
For the first time in paperback, readers will be able to capture a bit of history through the enduring images found in Pepsi: 100 Years.
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