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Perspectives on Public Relations Research

by Danny Moss

  • ISBN: 9780415217675
  • ISBN10: 0415217679

Perspectives on Public Relations Research

by Danny Moss

  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 09/01/1999
  • ISBN: 9780415217675
  • ISBN10: 0415217679
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Description: Introduction Part 1 Public Relations and Management Theory: 1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public Relations Part 2 Contemporary Perspectives of Public Relations 3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public Relations Part 3 International Perspectives of Public Relations 6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory; Part 4 Historical-German Perspectives of Public Relations 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany
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