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Perspectives on Strategy from the Boston Consulting Group

by George Stalk

  • ISBN: 9780471248330
  • ISBN10: 0471248339

Perspectives on Strategy from the Boston Consulting Group

by George Stalk

  • List Price: $39.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/1998
  • ISBN: 9780471248330
  • ISBN10: 0471248339
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Description: Does the phrase "cash cow" sound vaguely familiar? How about concepts such as "time-based management", "experience curve" and "segment-of-one marketing"? All of these definitive phrases are the creations of The Boston Consulting Group (BCG). For the past thirty years, BCG has changed the face of business with their innovative thinking in such areas as corporate strategy, brand management, marketing, leadership, and customer value. Now, for the first time, you can read up on all of BCG's groundbreaking ideas under one cover. This book is a collection of the firm's best "thought pieces" over the years.
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: V. L. Clinton
Location: Hope Valley, RI
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Fine in Very Good+ dust jacket. 0471248339; Binding, DJ and Contents are
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Fine in Very Good+ dust jacket. 0471248339; Binding, DJ and Contents are
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