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Planning Media Strategy and Imagination

by William J. Donnelly

  • ISBN: 9780135678350
  • ISBN10: 0135678358

Planning Media Strategy and Imagination

by William J. Donnelly

  • List Price: $83.00
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 04/01/1996
  • ISBN: 9780135678350
  • ISBN10: 0135678358
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Description: Contemporary in its approach, this timely volume not only explains and illustrates the tools of the trade, but explains the'why'and 'how' while demonstrating the creative mind at work.
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