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Portfolio Management for New Products

by Cooper, Robert Gravlin

  • ISBN: 9780201328141
  • ISBN10: 0201328143

Portfolio Management for New Products

by Cooper, Robert Gravlin

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Addison Wesley Publishing Company
  • Publish date: 01/01/2000
  • ISBN: 9780201328141
  • ISBN10: 0201328143
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Description: In today's business environment, where speed-to-market is paramount and there's no margin for error, companies that live and die by their products need better tools for linking product development to strategy and ensuring that resources are deployed efficiently from idea to launch across the full range of products. In Portfolio Management for New Products, the authors take the guess-work out of R&D, offering a rigorous analytical and practical approach to managing the portfolio of projects as you would a financial portfolio -- investing for maximum long-term growth.
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Glued binding. Paper over boards. With dust jacket. 230 p. Contains: Illustrations. Audience: General/trade.
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