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Positioning the Battle for Your Mind

by Al Ries

ISBN: 9780071359160
ISBN10: 0071359168

Positioning the Battle for Your Mind

by Al Ries

List Price: $35.00
Binding: Hardcover
Edition: 3
Publisher: McGraw-Hill
Publish date: 12/01/2000
ISBN: 9780071359160
ISBN10: 0071359168

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You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferrable. More details can be found here. May come without consumable supplements like access codes, CD's, or workbooks.

Description: A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals -- including tens of thousands of Ries and Trout groupies, worldwide -- the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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Positioning the Battle for Your Mind

by Al Ries

Positioning the Battle for Your Mind

by Al Ries

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