Description: Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken word eloquent enough to sway a crowd, persuade a boss, or charm a sweetheart? With tongue in cheek and pen in hand, Jeffrey McQuain illuminates the principles of effective word use. Power Language features dozens of helpful guidelines and memorable examplesfrom Tennessee Williams to Oprah Winfrey and Demosthenes to Dr. Seuss - that illustrate the basics of choosing words and using rhetoric as well as the subtleties of polishing your personal style. Upbeat and indispensable, this modern classic will prove endearing and enduring to writers, speakers, students, and all who seek to communicate with clarity and strength.

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