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Power Promoting How to Market Your Business to the Top

by Jeffrey Sussman

  • ISBN: 9780471142546
  • ISBN10: 0471142549

Power Promoting How to Market Your Business to the Top

by Jeffrey Sussman

  • List Price: $18.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/1997
  • ISBN: 9780471142546
  • ISBN10: 0471142549
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Description: Identifying Your Market. Your Name in Lights: The Media Can Make You Famous. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits. Reach Out and Touch a Prospect: Closing Deals. Promoting New Business to Get Newer Business. Organizing Special Events. Signs for Success, Signs of the Times. Low-Cost Promotions that Work. Win-Win Promotions: Contests, Raffles, and Coupons. The Envelope, Please: Awards that Promote Your Business. To Err Is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind. Your Marketing Program, Your Press Kit. Appendix. Index.
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