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Powerful Products: Strategic Management of Successful New Product Development

by Bean, Roger

  • ISBN: 9780814405666
  • ISBN10: 0814405665

Powerful Products: Strategic Management of Successful New Product Development

by Bean, Roger

  • List Price: $39.95
  • Binding: Hardcover
  • Publisher: AMACOM
  • Publish date: 01/01/2003
  • ISBN: 9780814405666
  • ISBN10: 0814405665
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Description: "Faster, cheaper, better". That's been the mantra of business for decades -- in just that order -- with the "better" part all but obliterated by "faster and cheaper".

According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better" -- because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before.

In Powerful Products, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: develop a workable and specific market segmentation model that is used to target new products -- create a product development strategy that is in alignment with the goals and strategies of the company -- achieve consistent, repeatable product success, and more.

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Sewn binding. Cloth over boards. 288 p. Ex-Library expected imperfections.
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