Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780130276797
  • ISBN10: 0130276790

Practice of Public Relations

by Seitel, Fraser P.

  • List Price: $115.00
  • Binding: Hardcover
  • Edition: 8
  • Publisher: Prentice Hall
  • Publish date: 08/16/2000
used Add to Cart $1.11
You save: 99%
Marketplace Item
new Add to Cart $72.21
You save: 37%
Marketplace Item
Description: An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's "constantly-changing, Internet-influenced" PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: "Evolution" (What Is Public relations; History of Public Relations); "Validation" (Public Opinion; Ethics; Research; The Law); "Activation" (Communication; Management; Crisis Management; IMC); "Execution" (Public Relations Writing; Writing for Eye/Ear; Internet); "Publics" (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future).
Expand description
Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
$1.11
Hippo Books
Location: Toledo, OH
Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
$1.67
Hippo Books
Location: Toledo, OH
Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
$1.67
Owls Books
Location: Toledo, OH
Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
$1.67
Premium Books
Location: Ogden, UT
Very Good
0130276790 Sewn binding. Cloth over boards. 534 p. Audience: General/trade. Very good book with damaged corners. Cardboard shows through on the corners.
$2.23
Hawking Books
Location: Upland, CA
Good
0130276790 Good Condition. Tear on cover. Five star seller-Buy with confidence!
$3.32
Powell's Books
Location: Portland, OR
Very Good
$3.71
HPB-Emerald
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
HPB-Ohio
Location: Columbus, OH
Good
Shipping Icon
Item may show signs of shelf wear. Pages may include limited notes and
[...]
$4.50
University of Missouri, UBS
Location: Columbia, MO
Good
Shipping Icon
NO CD; No Access Code; Minor highlighting, markings and tears; Some edge,
[...]
$10.68
FastBooks100
Location: Franklin, TN Ask seller a question
Good
$17.95
One Stop Shop Bookstore
Location: Memphis, TN
Good
Shipping Icon
$22.15
Firecreek Books
Location: Germantown, TN
Good
$22.51
Basi6 International
Location: Irving, TX
New
New, US edition. Satisfaction guaranteed! !
$72.21
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).