Principles, Elements, and Types of Persuasion
- List Price: $243.95
- Binding: Paperback
- Edition: 01
- Publisher: Cengage
- Publish date: 05/01/1996
Description:
Part I: Principles of Persuasion: Introduction to Persuasion.1. Aspects of Persuasion.2. Rhetorical Principles.3. Contemporary Principles of Persuasion.4. Ethics and Persuasion.Part II: Elements of Persuasion.5. Sources.6. Messages.7. Channels.8. Receivers.Part III: Types of Persuasion.9. Persuasive Presentations.10. Advertising.11. Sales Interviews.12. Persuasive Campaign.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
Ergodebooks
|
Good |
$15.11
|
|
HPB-Red
Good
|
$269.95
|
|
HPB-Red
Acceptable
|
$269.95
|
Please Wait