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Principles, Elements, and Types of Persuasion

by James Benjamin

  • ISBN: 9780155023550
  • ISBN10: 0155023551

Principles, Elements, and Types of Persuasion

by James Benjamin

  • List Price: $243.95
  • Binding: Paperback
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 05/01/1996
  • ISBN: 9780155023550
  • ISBN10: 0155023551
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Description: Part I: Principles of Persuasion: Introduction to Persuasion.1. Aspects of Persuasion.2. Rhetorical Principles.3. Contemporary Principles of Persuasion.4. Ethics and Persuasion.Part II: Elements of Persuasion.5. Sources.6. Messages.7. Channels.8. Receivers.Part III: Types of Persuasion.9. Persuasive Presentations.10. Advertising.11. Sales Interviews.12. Persuasive Campaign.
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